My subscription to Life expired, but I still have a subscription to Mad.

Tuesday, July 14, 2009

a pet peeve

One of my pet peeves has to do with magazine subscriptions. This particular peeve raised its ugly head again recently when my daughter gave me a subscription to Sky & Telescope as a Father's Day gift.

My subscription began with the arrival of the June, July, and August issues of the magazine during the past four days. The mailing address notes that my subscription runs out with the May 2010 issue.

My peeve is sending me two back issues (June and July) to fulfill my 12-issue subscription. If I thought enough of the magazine to get a subscription, would I not be interested enough to buy those issues of the magazine before getting a subscription?

This has happened so often in the past with other magazine subscriptions that I finally started complaining to the magazines and so far, each time I have complained, the magazine extended my subscription by the number of back issues they sent me.

I intend to complain to Sky & Telescope, too, but why should I have to do that?

Instead of sticking their new subscribers with back issues they might already have, the magazines should start new subscriptions with the next new issue. If a subscriber missed an issue, she/he can always purchase the back issue(s) instead of having back issues foisted on them unwillingly.

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