My subscription to Life expired, but I still have a subscription to Mad.

Friday, September 6, 2013

Bridge by Radio


I discovered this unique postcard on eBay advertising “Bridge by Radio,” a radio program that urged listeners to “have your cards and players ready at the time scheduled so as to make each bid and play as broadcast and you will find the radio Bridge games played by experts most enjoyable and instructive.” My research indicates that the program aired in the late 1920s originating from Cincinnati’s WSAI and was sponsored by the U.S. Playing Card Company.

The flare in the photo obliterated the call signs of some of the other stations broadcasting the program, but I believe the obliterated call signs are WEAF (New York City), WWJ (Detroit), WSB (Atlanta) and partially obliterated KPRC (Houston).

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